HEIR is a collection of private membership experiences curated by Jeffrey Michael Jordan. The select group of individuals are bonded together over our passion and enthusiasm for sports culture. Members represent diversity, creativity and generational talent. Are you One of Us?
The company’s Co-founders include Jeffrey M. Jordan, Jeron Smith and Daniel George. The collective has spent the past decade building, marketing and operating some of the most successful and notable brands in sports culture. The co-founders originally met through their work at Nike and Jordan Brand when they realized there was an opportunity to bring athletes and individuals together through the intersection of sports culture and digital technology. The HEIR App is our mobile platform where members receive exclusive access to our community, athletes and experiences.
- Jeffrey M. Jordan - Co-founder: Successful background in sports marketing, digital strategy, product management and investment strategy, helping incubate start-ups through his Jordan-Avakian Investment Group
- Jeron Smith - Co-founder: Entertainment exec behind multiple award-winning film & TV projects; former White House and Nike strategist; built successful businesses with NBA mega-star Stephen Curry
- Daniel George - Co-founder: Strong expertise in creative, design, branding and experiential marketing building a multi-million global marketing agency
HEIR is the first product launched by Heir Inc., a next-generation holding company that builds culturally-inspired consumer brands rooted in sports, tech and entertainment. As a minority-owned company, the HEIR team is reflective of the multicultural environment and community that we belong to. HEIR is backed by Thrive Capital (investors in Instagram, Stripe, Slack, Robinhood, Github) and a unique group of investors and advisors made up of industry leaders including Michael Jordan (strategic advisor, Jeffrey’s father), Alexis Ohanin (Reddit Co-founder, entrepreneur and investor), William “Worldwide Wes” Wesley (New York Knicks Executive Vice President and Senior Basketball Advisor), Lonzo Ball (Chicago Bulls Point Guard and Strategic Investor) and Solana Ventures (Strategic Investor).