A new era of digital culture© 2023 Heir Inc.All Rights Reserved

Your favorite athletes are One of Us. You are One of Us.

Sign up for HEIR Beta App early access. Your home for your new favorite community.

💬 Be the first to know.

Hit up our athletes right in the chat. You'll read, see and hear directly from elite athletes in the NBA, NFL, UEFA Champions League, WNBA and college sports.

🎁 Athletes get dope sh*t for free. Now you do too.

Tap in during live sports games and you can win sneakers, merch, signed memorabilia, tickets to games, cash rewards and more.

Sign up for HEIR Beta App early access

🤝 Are you One of Us?

Join our community of like-minded individuals and athletes that are bonded together through our passion and enthusiasm for sports culture.

Sign up for HEIR Beta App early access

👀 Life's more fun with your favorite athletes.

Behind the scenes, a part of the crew and inside our athlete's inner circles. Yeah, you're with us now.

They can tell you better than we can!

"This whole Antman experience, it's amazing. This is once in a lifetime stuff."

Colin K.

"Supreme! Elite! The HEIR community is a good atmosphere!"

Brandon M.

"All these experiences through an HEIR membership pass, that's crazy! HEIR is different!"

Caio C.

"The beautiful thing about the HEIR community is the perks of meeting all these people at the HEIR events that you're talking to everyday."

Ethan A.

Members unlock exclusive access to priceless events, experiences, products and rewards.

Learn more about our memberships

About HEIR

HEIR is a next-generation holding company that builds culturally-inspired consumer brands rooted in sports, tech and entertainment. The company's Co-founders include Jeffrey M. Jordan, oldest child of Michael Jordan; Jeron Smith, entertainment executive and former White House strategist that has built successful businesses with NBA mega-star Stephen Curry; and Daniel George, founder of a global marketing agency with expertise in creative, design, branding and experiential. The collective has spent the past decade building, marketing and operating some of the most successful and notable brands in sports culture.

Learn more